How do you get started as a guru?

How do you get started as a guru? First, understand that generating new clients is an investment and should be measured like any other investment. Next, quit wasting money on ineffective means like brochures, advertising, and sponsorships. Rather than creating a brochure, start by writing “how-to” articles. Those articles turn into speeches and seminars. The best marketing investment you can make is to get help creating informative Web sites, hosting persuasive seminars, booking speaking engagements, and getting published as a newsletter columnist and eventually, a book author. (P.25-PKM)